From Daudu Amen
Alowiz Publishers Limited has partnered with Nolia Consult Limited to train 21 staff members in modern book publishing and marketing techniques, a move geared towards strengthening Nigeria’s digital economy.
The two-day capacity-building workshop, which began on Monday in Benin City, was themed “Marketing, Beyond the Bookstore.” It brought together participants from across the country to learn innovative approaches to digital marketing, customer engagement and business growth.
Speaking at the event, Chief Executive Officer of Alowiz Publishers Limited, Dr Aslem Eromosele, said the training was designed to enhance staff productivity while promoting reading culture in Edo schools.
“We want to go into the market and be different from other publishers. The world is moving digital, and we must move with the trend. With this new government in Edo State, we are also committed to encouraging pupils and students to embrace good reading culture,” he said.
Programme coordinator for Nolia Consult, Mr Dave Ekesi, underlined the need for businesses to transition from traditional marketing to digital platforms.
“The market today has evolved. Everything has gone online. You don’t need a physical shop to sell books anymore. With websites and social media handles, you can advertise, take orders and reach more customers at lower cost,” he explained, adding that modern marketing would save resources and drive profitability.
Resource persons at the workshop covered a wide range of topics. In his lecture, “Fundamentals of Modern Marketing,” Mr Patrick Ubaka emphasised the importance of skills such as market research, data analysis, storytelling, customer loyalty and integrity. He described modern marketing as customer-centric and data-driven, stressing that attitude remains a key ingredient for success.
On her part, Barrister Ijeoma Umeh, who spoke on “Community Engagement and Partnership,” urged publishers to explore collaborations with schools, the Ministry of Education and community institutions to boost book sales. She also highlighted strategies for managing rejection in marketing and adapting to digital tools.
The programme also included sessions on emotional intelligence, communication, safety, and health management, with practical demonstrations and solutions to some participants’ health concerns.
Several beneficiaries who spoke with Uptown Press Nigeria described the initiative as timely, noting that the shift to digitisation was no longer optional but essential. They expressed appreciation to the organisers for exposing them to new ways of reaching wider audiences and expanding the company’s footprint.
Mr Ekesi hinted that while the first cohort had 21 beneficiaries, participation quickly swelled to 25, reflecting the growing interest in modern marketing skills.
He assured that Nolia Consult would provide mentorship and follow-up support to ensure participants put their training into practice.
“This is just the beginning,” he said. “If you are in business today and not in the internet space, it is only a matter of time before you go extinct. We are here to ensure that Alowiz Publishers and others not only survive but thrive in the digital era.”
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