French champions, Paris Saint-Germain have extended their partnership with the Rwanda Development Board (RDB) through to 2025.
PSG’s partnership with the RDB first commenced in 2019 and was reportedly worth between €8 million and €10 million.
The RDB is projecting that sports partnerships such as this will Rwanda’s tourism revenues to hit US$800 million by 2025.
Details of the contract:
▪The partnership will continue showcasing the Visit Rwanda tourism brand.
▪Deal will continue to seek ways to promote Rwandan culture and products – such as coffee and tea.
▪Visit Rwanda will maintain a visible presence at the Parc des Princes on matchday.
▪Visit Rwanda logo will continue to appear on the men’s team’s training and warmup kits.
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