Dubai, UAE – Farnek, a leading provider of smart and sustainable facilities management (FM) solutions, has announced the launch of TRENDZ Events, a new, specialised service provider catering specifically to the UAE’s rapidly expanding events and exhibitions industry.
With the UAE’s event management market expected to surpass $12 billion in value, TRENDZ aims to tap into this growth, offering a wide range of bespoke FM solutions tailored to the unique needs of large-scale events.
The UAE’s event sector, which includes global trade exhibitions, cultural festivals, and corporate gatherings, is projected to grow at a compound annual growth rate (CAGR) of more than 12% over the next five years, according to research by Mordor Intelligence.
TRENDZ will offer end-to-end event management services, handling everything from pre-event planning and logistics to post-event clean-up. The service includes a dedicated team of experts in security, maintenance, AV support, technical services, hosting, and more. The company is equipped to handle the diverse needs of event organisers and is committed to delivering seamless experiences for attendees, no matter the scale or nature of the event.
Markus Oberlin, CEO of Farnek, explained, “We launched TRENDZ to create a one-stop solution for the events sector. Our comprehensive service ensures that all operational needs—from security to technical support—are addressed with the same level of attention and professionalism that Farnek is known for in the facilities management industry.”
He added, “Every event is unique, so TRENDZ customises its offerings to meet the specific demands of organisers. We also recognise the growing importance of sustainability in events, which is why we offer carbon-neutral event support to help organisers minimise their environmental footprint.”
TRENDZ is also placing a strong emphasis on waste management and sustainability. The company’s dedicated sustainability team works with event organisers to implement effective waste reduction strategies, including waste audits, recycling programs, and on-site waste management. In partnership with Farnek’s WASTEK tool, the company will also track and report waste performance to ensure environmentally responsible event execution.
“We believe that sustainable practices should be at the heart of every event,” said Muna Al Nahdi, Director of Sustainability & Consultancy at Farnek. “With TRENDZ, we provide a robust approach to waste management, making it easier for organisers to meet their environmental goals while ensuring that operations run smoothly.”
TRENDZ’s first major contract is with Liwa Village, located in the desert region of Al Dhafra, 240 km south of Abu Dhabi. The three-month contract, valued at nearly one million dirhams, sees TRENDZ providing professional cleaning services to maintain hygiene and cleanliness at the sprawling cultural destination during a high-profile event hosted by LINKVIVA.
Karthik Vijayamani, Managing Director of TRENDZ Events, commented, “This is an important milestone for us. Liwa Village’s unique location and the scale of the event provide an ideal opportunity for us to demonstrate our capabilities and commitment to delivering a safe, sustainable, and outstanding experience for all attendees.”
With TRENDZ, Farnek is poised to become a key player in the UAE’s events sector, offering an integrated service that combines technical expertise, operational efficiency, and a focus on sustainability to create exceptional event environments.
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